
I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Lewis Cope (3/1) becomes new Strictly favourite after replacing Kristian Nairn.
- Previous Emmerdale replacement Kelvin Fletcher won in 2019.
- Ellie Goldstein (10/3) and Dani Dyer (9/2) lead the chasing pack.
Emmerdale Star Lewis Cope New Favourite
Strictly Come Dancing 2025 has a brand-new favourite after Emmerdale star Lewis Cope stepped in as a last-minute replacement for Game of Thrones actor Kristian Nairn, who withdrew from the competition.
Bookmakers reacted instantly to the switch, with William Hill pricing Cope as the 3/1 market leader to lift the Glitterball trophy.
Punters will recall a similar storyline back in 2019 when Kelvin Fletcher replaced Jamie Laing and went on to win the series alongside Oti Mabuse.
That precedent has only strengthened confidence that Cope could repeat history in 2025.
18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
#ad. 18+, gambleaware.org, T&Cs Apply
Strictly Come Dancing 2025 Winner Odds
Strictly Come Dancing 2025 Winner | Odds | Probability |
---|---|---|
Lewis Cope | 3/1 | 25.0% |
Ellie Goldstein | 10/3 | 23.1% |
Dani Dyer | 9/2 | 18.2% |
Karen Carney | 9/1 | 10.0% |
Vicky Pattison | 10/1 | 9.1% |
George Clarke | 10/1 | 9.1% |
Bookies React to Cope’s Entry
Replacing Kristian Nairn has immediately shifted the betting market, with bookmakers weighing in heavily on Cope’s chances.
His soap-star profile, along with a loyal fanbase, has already seen strong early support.
Ellie Goldstein (10/3) and Dani Dyer (9/2) remain close in the market, while outsider appeal sits with Vicky Pattison and George Clarke (both 10/1).
Goldstein was previously the early favourite in the odds list but all has changed as we enter just days away from the opening show.

Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
Expert View
What the expert says...
Where to Bet on Strictly Come Dancing
Punters looking to back their Strictly favourites can find the latest prices and specials across the best entertainment betting sites.
William Hill currently lead the way and, with free bets and regular entertainment markets available, they’re a strong option for Strictly odds.