Possible Ladbaby and Taylor Swift Collab for Christmas Number 1 - Announcement Sunday

Could there me a huge Christmas NUmber 1 Attempt announcement on Sunday including Ladbaby and Taylor Swift?
Possible Ladbaby and Taylor Swift Collab for Christmas Number 1 - Announcement Sunday
Steve Madgwick
Steve Madgwick Editor-In-Chief

Editor-In-Chief with 20 years experience covering the betting angles to breaking news stories. Daily slots player, Portsmouth fan and League Snooker Player

  • Taylor Swift now Favourite to get UK Xmas Number 1
  • Ladbaby Christmas song release expected Sunday 11th December
  • Could Elton John and Ed Sheeran be replaced by Taylor Swift in Ladbaby Xmas #1 number 5?
  • Social media couple going for an all record-breaking 5th consecutive number 1

Since the betting on the Christmas number one  betting odds market was formed, Ladbaby have occupied the favourite's position on a purely speculative basis with bookmakers. No announcement of an official release to target an all record-breaking 5th consecutive Xmas number 1 has arrived to date.

Until Sunday when we at OLBG expect the announcement that the attempt will be made with details of the song and a last-minute run to outsell everyone else in the betting, and there is a chance Taylor Swift could be involved.

The expectation is heightened with an overnight move (Friday into Saturday) when the odds were slashed from 4/5 to 1/2, meaning the probability has risen from 55% to 66% overnight. In betting terms, a substantial odds movement

Ladbaby Xmas Single Release Expected on Sunday 11th December and Could Include Taylor Swift
It has become a habit in the past 2 years for Ladbaby to make a late announcement of a release of a Christmas single, and we expect the same with official news of the song being released on December 11th. With the odds crashing the announcement is expected and Taylor Swift entering the market as favourite hints at another high profile collaboration

Current Xmas Number 1 Betting Odds

The market moves have come on Smarkets exchange predominantly, and their current odds are:

Odds Updated after the announcement of an announcement on Sunday lunchtime on Instagram

Artist Betting Odds Probability
Ladbaby 2/7 77.8%
Taylor Swift 3/1 25%
Sidemen 3/1 25%
Baddiel & Skinner 6/1 14.3%
The Pogues 6/1 14.3%

Taylor Swift appears in betting from nowhere

Taylor Swift has not appeared in the betting for Christmas number one at any stage up until Saturday lunchtime when suddenly installed as the favourite on the Smarkets betting market.

The star who has recently broken all records herself having occupied all of the top 10 positions in the US Billboards chart and less favorably been involved in a ticket storm in the US has made no announcement of a single release in the UK, leading to speculation that a collaboration with LadBaby could be on the cards with a surprise announcement on Sunday.

Ladbaby are expected to announce the single release on Sunday, but with Taylor Swift entering the betting, perhaps the prominent YouTubers are looking to surpass the Elton John/Ed Sheeran collaboration for the record-breaking 4th consecutive success in 2021.
Steve Madgwick - Entertainment Betting Specialist - OLBG.com

Instagram Teaser

Ladbabyofficial and Ladbabymum have hinted at a big announcement at 9pm on Sunday as we revealed yesterday afternoon.

There is some speculation in the comments as to whether this is going to be new baby news or the Christmas single but with Roxanne decked out in a festive red jumper and Christmas hat, we are pretty confident it's going to be the single news. Just remains to be seen if they are going it alone this year or collaborating with anyone

Record 5th Number One Attempt

After breaking the records of the Spice Girls and the Beatles, a 5th Consecutive number one will surely create a record for Xmas number ones never to be broken again, unless Ladbaby do it again in 2023!!

Xmas Number 1's in the Last 10 Years

Year Christmas Number 1 Artist Sales
2021 Sausage Rolls For Everyone LadBaby 136.000
2020 Don't Stop Me Eatin LadBaby 158.000
2019 I Love Sausage Rolls LadBaby 93.000
2018 We Built This City LadBaby 75.000
2017 Ed Sheeran Perfect 85.000
2016 Clean Bandit Rockabye 57.000
2015 Lewisham& Greenwich NHS Choir A Bridge Over You 127.000
2014 Ben Haenow Something I Need 214.000
2013 Sam Bailey Skyscraper 149.000
2012 The Justice Collective He Ain't Heavy He's My Brother 269.000
2011 Military Wives With Gareth Malone Wherever You Are 556.000
2010 Matt Cardle When We Collide 440.000
2009 Rage Against The Machine Killing In The Name 500.000


Christmas Classics That Never Made Number 1

There are a host of Christmas songs we hear and sing every year that everyone knows the words to that never actually made it to number 1

Song Artist Year Who was Number 1?
Happy Xmas (War is Over) John Lennon & Yoko Ono 1971 Benny Hill
I wish it Could Be Christmas Every Day Wizzard 1973 Slade
Wonderful Christmas Time Paul McCartney 1979 Pink Floyd
Last Christmas Wham 1984 Band Aid
All I want for Christmas is You Mariah Carey 1994 East 17


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