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- Kendrick Lamar tops the odds for International Artist of the Year at the Brit Awards
- Beyonce follows behind Kendrick at 5/2 in the market
- Brit Awards take place on March 1
Kendrick Lamar tops the odds for International Artist of the Year at the Brit Awards
US Rapper Kendrick Lamar now sits as the favourite with UK Betting Sites to win the Brit Award for International Artist of the Year after a massive 2025 so far.
Lamar had a massive night at the Grammys earlier this month winning a total of 5 awards including Record of the Year and Song of the Year for his Drake diss track Not Like Us.
The rapper then followed that with a knockout display at the Super Bowl Halftime Show where he performed a massive set filled with his hits.
Bookies now go 6/4 that Kendrick follows that massive month with the International Artist of the Year award at the Brit Awards, with those odds giving an implied probability of 40% of him winning.
| Brit Awards 2025 - International Artist of the Year | Odds | Probability |
|---|---|---|
| Kendrick Lamar | 6/4 | 40.0% |
| Beyonce | 5/2 | 28.6% |
| Billie Eilish | 4/1 | 20.0% |
| Chappell Roan | 5/1 | 16.7% |
| Sabrina Carpenter | 7/1 | 12.5% |
Beyonce follows behind Kendrick at 5/2 in the market
Beyonce was the winner of this award back in 2023 and is looking to grab the prize for the second time in one of the more competitive categories on the night.
The category was newly-revived in 2022 after being scrapped as International Solo Artist back in 1993 and this year's will be the fourth time it has been awarded as International Artist of the Year.
Beyonce won Album of the Year at the Grammys earlier this month and similar to Kendrick she may follow that big success with a huge Brit Award here.
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Brit Awards take place on March 1
This year's Brit Awards will be held at the O2 Arena in London once more and English comedian Jack Whitehall will present the show for the fifth year.
Artist Gabriel Moses has designed the award for this year's ceremony with the inspiration coming from his Nigerian heritage and upbringing in South London.
Eight artists will sing during the show with various acts that are nominated for awards on the night showcasing their talent.
The full eight artists that will perform are:
- Sabrina Carpenter
- Jade Thrilwall
- The Last Dinner Party
- Shaboozey
- Myles Smith
- Teddy Swims
- Sam Fender
- Lola Young
