PlayStar Secures Future Growth in America with Colorado Access Deal

Colorado has not yet regulated online casino gambling, but thanks to the deal, PlayStar will be ready to enter the market quickly when the time comes. Colorado is tipped to develop into a promising online casino market. PlayStar is well-positioned to be among the first companies to enter that market when the go-ahead is given.

PlayStar Shows How It Wants To Grow In The Us

Challenger online casino brand PlayStar has announced that it would be stepping up its attempts to seize the U.S. market by teaming up with GF Gaming in Colorado following last month's successful launch in New Jersey and an extension of its agreement with Caesars in Indiana.

PlayStar carefully selected its partner, GF Gaming, a business with headquarters in Colorado and well-known brands, including Famous Bonanza and Easy Street Casinos.

PlayStar thinks that by introducing its unique brand of customization, customer experience, and engagement that is catered to the needs and preferences of the local market, it can surpass this offer. 

In any of the markets it has entered thus far, this has been one of the company's main focus areas.

For the year, the betting industry in Colorado expanded by 65%. The state had a total of US$ 574 million at the start of the year and US$ 441 million from the betting industry. It achieved a value significantly bigger than the $ 267 million earned at the beginning of 2021.

PlayStar Latest Deals

As we said in our most recent PlayStar news, the company recently closed two partnerships in the US. The PlayStar brand, powered by GiG, launches in New Jersey at the beginning of September. 

The deal was written between GiG and PlayStar, and it has a minimum term of four years and is based on a revenue-sharing mechanism. Players in regulated US jurisdictions will have an online casino experience like no other from PlayStar.

Through a prolonged agreement with Caesars Entertainment, the online casino brand also enjoys access to the US market in the State of Indiana. By the agreement, PlayStar will launch its online casino selection and bonuses in the state if Indiana legalizes the iGaming industry.

In Indiana, sports betting is the only form of online gambling currently available. However, the Indiana Gaming Commission released a paper outlining the potential earnings from internet gambling. It anticipated that revenue would reach $469 million in year one and increase to $830 million by the third year of operations.