New Jersey becomes Play'n Go's second US state through a partnership with PokerStars

Updated: 100 Casino

New Jersey becomes Play'n Go's second US state through a partnership with PokerStars
Steve Madgwick Editor-In-Chief

Editor-In-Chief with 20 years experience covering the betting angles to breaking news stories. Daily slots player, Portsmouth fan and League Snooker Player

  • Play'n Go enters its second American market in less than two months
  • The New Jersey business can be very profitable for the company.
  • Play'n Go claims it doesn't intend to stop the expansion.

Play'n GO's most recent supplier entry, which focuses on New Jersey Online Casinos, is part of its ongoing expansion across North America. 

The state has awarded Play'n GO a Casino Service Industry Enterprise Waiver, enabling it to enter the Garden State and roll out its products and gaming content.

New Jersey Market Opens Doors

After introducing its content portfolio in New Jersey, Play'n GO has further solidified its position as the top provider of casino entertainment in regulated markets worldwide. The Division of Gaming Enforcement in New Jersey recently granted Play'n GO the Casino Service Industry Enterprise waiver, allowing the studio to make its premium content available to operators in the Garden State.

Players in New Jersey can now experience renowned Play'n GO classics like Rich Wilde and the Book of Dead, Reactoonz, Rise of Olympus, Legacy of Dead, and many more. Play'n GO initially launched with PokerStars.

The launch on PokerStars occurred after Play'n Go received approval from the New Jersey DGE to operate in that state.

Playn Go entering the licensed NJ market is significant, as many of the games feature on Twitch and YouTube streamers, and the hunger for the games has previously pushed players to offshore operators - It will be interesting to see how PokerStar benefit in bein the first to be able to offer these slot.

Steve Madgwick - Editor-in-Chief -

Play'n Go intends to spread fast in numerous jurisdictions across the United States of America following its release in the state of New Jersey. This is not surprising because Play'n Go always had big plans to grow in the US, starting in Michigan, their debut state in the American market, announced on the 18th of July.

A Great Deal For Play'n Go

We may say that the company is moving at a rapid past with its expansion in the US, and being able to operate in New Jersey is a big deal. The total gaming revenue recorded by casinos, racetracks, and their partners as of July 2022 was $480.7 million, up 6.7% from the $450.6 million reported in July 2021, according to the NJ Government

At this time, New Jersey is the biggest state in terms of revenue from online casinos in the American market.

In July, commercial and tribal operators in Michigan reported total gross internet gaming and gross internet sports betting receipts of $148.2 million. From the $136.9 million revenue in June, receipts climbed by 8.3%.

Entering a market almost 3 times bigger than their debut state in the states speaks for itself, and we don’t expect Play’n Go to slow down anytime soon.

If the game provider keeps moving forward at this rate, it won’t be long until we hear from Play’N Go again.

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