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Greentube are the company behind Novomatic slots, such as Book of Ra Deluxe and Lord of the Ocean. With over 500 games and available at all top online slot sites, my exclusive Q&A-style interview is with Opher Ben-Zvi, Team Leader Sales Operations at Greentube.
The interview is about the new Charming Lady’s Boom Coins slot game, which is part of the Lucky Lady series that was made popular by Lucky Lady’s Charm Deluxe. Opher discusses 2 popular families coming together, familiarity, the bonus features and mechanics, jackpots, Greentube’s reputation and what else to expect in 2026.
Q: Cash Connection – Charming Lady’s Boom Coins brings together two popular Greentube game families. What made Charming Lady’s Boom such a natural fit for the Cash Connection series?
OBZ: “It felt like a very natural combination. Charming Lady’s Boom already has a theme and mechanic that players recognise and enjoy, while Cash Connection brings that extra layer of jackpot excitement and feature-driven gameplay. Both game families are built around strong, familiar elements, so bringing them together gave us a chance to create something that feels instantly recognisable, but still fresh. Players get the charm of Lucky Lady, the excitement of the Boom mechanic and the added pull of Cash Connection all in one game.
Q: The main game keeps things simple with 5 reels, 10 fixed win lines, but there is a lot more happening beneath the surface. How important is it to deliver a game that offers familiarity from the outset, but has its bigger moments as and when features are triggered?
OBZ: “I think that balance is really important. We believe that players should be able to jump into this game and immediately understand what’s there in front of them, especially considering this one’s a classic 5 reel, 10 payline slot.
That instant recognition is important, but we’re also relying on the features bring those bigger headline moments. The Boom mechanic is already a firm player favourite, and Charming Lady and Cash Connection are both very well-loved themes.
So, for us, it was about taking familiar elements and building on them with new layers to deliver a whole new experience as you progress. It feels simple at first, but there is plenty waiting beneath the surface.”
Q: Can you talk us through your favourite features and mechanics that appear in Charming Lady’s Boom Coins, what is it about these stand out for you, and why should players look forward to triggering them?
OBZ: “My favourite is definitely the double feature. The Boom feature already creates some fantastic winning moments, but the opportunity to see those wins randomly double is unrivalled in my opinion!
Every spin has even more anticipation behind it. You trigger the feature, you see the win, and then there is still the chance for an even bigger surprise. It is easy to understand, but it can create a really strong reaction.”
Q: Feature wins can randomly double at any moment within this slot, pair this with the progressive jackpots and you’ve got a lot of ‘what if’ moments, just how much of a pull are these random features in modern slots?
OBZ: “Progressive jackpots are a big part of what makes modern slots exciting. Players already enjoy our progressive jackpots, Hold and Spin features, the Boom mechanic and the Lucky Lady theme, so combining them simply made a lot of sense to us.
Random features create that ‘what if’ feeling are hugely popular right now as they’re keeping games more engaging than ever. It gives players another reason to stay involved and spin in search of that next big moment.”
Q: This is the latest in a long line of Charming Lady games that Greentube has released to-date, what do you think it I about this franchise that has given it so much longevity over the years?
OBZ: “I think Charming Lady has lasted so well because it has a clear identity. Players recognise it, understand it and have a certain connection with the theme. At the same time, the franchise keeps evolving. Each new version gives us a chance to add fresh features or combine familiar elements in a new way. That mix of recognition and innovation is what keeps it relevant.”
Q: Greentube has built a strong reputation for recognisable game families and familiar mechanics, from Cash Connection to Charming Lady’s Boom and beyond. How important are these established series when it comes to building long-term player recognition for the Greentube brand?
OBZ: “They are very important. In an industry where new products a released on a daily basis, brand recognition makes a big difference. When players see a familiar Greentube series or mechanic, there is already a level of trust and understanding.
The key is not to repeat the same thing time and again, even if it’s extremely successful in its own right, but to use those strong foundations and keep developing them. For Greentube, these game families are a major part of the brand identity and help players know what kind of experience to expect.”
Q: What does the rest of 2026 have in store for fans of Greentube?
OBZ: “There is still plenty for players to look forward to from Greentube in 2026. We have a whole host of brand-new titles coming from some of our recognisable series, including Starlight Jackpots, Rumble Riches and Diamond Link, so fans of those game families will have a lot to enjoy.
At the same time, we are also going to be bringing new and innovative games to the roadmap, such as Highway to Bell Stack & Collect and Flaming Devil. So, it is a nice mix of familiar favourites and fresh ideas, which is exactly what we want to offer players throughout the year.”
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