Next General Election Odds: Reform UK Leapfrog Labour as Favourites to Win Most Seats

Betting sites have shifted odds on the next UK General Election, with Reform UK now leading the market ahead of Labour and Conservatives. See the latest odds, analysis, and William Hill’s free bet offer.
Next General Election Odds: Reform UK Leapfrog Labour as Favourites to Win Most Seats

Gage Skidmore from Peoria, AZ, United States of America, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

Jake Ashton
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I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.

  • Reform UK are the new favourites with William Hill to win the most seats at the next General Election, priced at 5/6.
  • Labour are second favourites at 7/4, with the Conservatives drifting to 11/2.
  • New customers at William Hill can claim a Bet £10, Get £30 in Free Bets offer.

Reform UK Surge to Favourites in Most Seats Betting

The political betting landscape has shifted dramatically, with Nigel Farage’s Reform UK overtaking Labour as the clear favourites to win the most seats at the next UK General Election.

According to William Hill, Reform are now 5/6 odds-on, reflecting growing belief that the insurgent party could translate polling momentum into a dominant seat tally.

Labour, under Keir Starmer, are priced at 7/4, while the Conservatives face an uphill battle at 11/2. 

Smaller parties like the Liberal Democrats, the newly-formed Your Party (Sultana/Corbyn Party) and the Greens are seen as extreme outsiders with bookmakers.

Next UK General Election – Most Seats Odds

PartyOddsProbability
Reform UK5/654.5%
Labour7/436.4%
Conservatives11/215.4%
Liberal Democrats40/12.4%
Your Party (Sultana/Corbyn)100/11.0%
Green Party250/10.4%
What the expert says...
Reform’s momentum is undeniable, but winning the most seats is a very different challenge to topping polls. Labour though will feel that they have a strong chance of winning once again.

Why Have the Odds Shifted?

Several factors explain the sharp movement in Reform’s price:

  • Polling Momentum: Recent national polls have shown Reform eating into both Conservative and Labour support.
  • Nigel Farage Factor: Farage’s leadership has galvanised the party, with strong recognition among voters.
  • Conservative Decline: With Rishi Sunak’s approval ratings struggling, bookmakers believe many Tory voters may shift to Reform.

Despite these odds, Labour retains a strong ground operation, established funding, and historic voter bases in key regions which are all vital in the seat race.

Top 10 Political Betting Websites in the UK
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Top 10 Political Betting Websites in the UK

William Hill Sign-Up Offer: Bet £10, Get £30 in Free Bets

For punters looking to back their prediction on the next General Election, William Hill are offering a standout welcome bonus:

Where to Bet on the Next UK General Election

Political betting is one of the most fast-moving markets on UK betting sites. 

Outright odds can swing dramatically with polls, scandals, or leadership changes.

For the most competitive odds and welcome offers, punters should look to our guide on the best political betting sites.

Don’t forget to make use of free bets like William Hill’s £30 bonus when betting on the next General Election.

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