I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.
Love Island starts on ITV2 tonight at 9pm, and since the contestant were announced officially there has been a race of support on the various Instagram accounts, which is often a good sign of popularity and betting on Love Island has begun on who will be the top boy and girl, before we get into coupling.
Liam Llewellyn has jumped to the head of the betting for the boys and it is no wonder when we see in just the last week his Instagram follower count has grown by over 300%, something no other contestant can boast, as a result he has already been firmly placed as the favourite for top by by betting sites.
Here are the betting odds for Love island on the day of launch, and further down you can see how each contestants Instagram accounts have grown in just the last week.
Love Island betting - Top Boy
| Contestant | Odds | Probability |
|---|---|---|
| Liam Llewellyn | 9/4 | 30.77% |
| Luca Bish | 11/4 | 26.67% |
| Ikenna Ekwonna | 9/2 | 18.18% |
| Andrew Le Page | 13/2 | 13.33% |
| Dami Hope | 13/2 | 13.33% |
| Davide Sanclimenti | 7/1 | 12.50% |
Love Island Insta Growers
As we have seen in previous seasons of Love Island, a great guide as to how each contestant will get on often goes hand in hand with the growth in popularity on the social media network Instagram.
We began tracking the contestant's followers on 31st May when we knew the line up and already in the first week, Liam Llewellyn has gained more than 10,000 new followers for a 339% increase on his previous total.
| Love Islander 2022 | 31st May | 6th June | Change | % Change |
|---|---|---|---|---|
| Tasha Ghouri | 25800 | 32500 | 6700 | 25.97% |
| Indiyah Polack | 20900 | 30300 | 9400 | 44.98% |
| Gemma Owen | 11500 | 16200 | 4700 | 40.87% |
| Paige Thorne | 9,856 | 13600 | 3,744 | 37.99% |
| Luca Bish | 6,615 | 11400 | 4,785 | 72.34% |
| Davide Sanclimenti | 6,445 | 9462 | 3,017 | 46.81% |
| Amber Beckford | 6,426 | 9876 | 3,450 | 53.69% |
| Andrew Le Page | 5,446 | 8362 | 2,916 | 53.54% |
| Ikwenna Ekwonna | 4,739 | 7129 | 2,390 | 50.43% |
| Dami Hope | 3555 | 11200 | 7645 | 215.05% |
| Liam Llewellyn | 3,229 | 14200 | 10,971 | 339.76% |
Over the course of the next few weeks and as the dynamic in the show builds and changes, bookmakers will be adding more and more betting markets like 'will someone steal the money for the first time' and more
