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- Kate Cassidy (1/1) and Jools Oliver (6/4) lead the I’m A Celebrity betting market.
- Gary Lineker (4/1) has been added following his ITV game show deal.
- Sports stars like Phil Taylor, Tommy Fury, and Peter Crouch remain strong jungle contenders.
Gary Lineker Added to I’m A Celebrity 2025 Betting Market Amid ITV Deal
I’m A Celebrity… Get Me Out Of Here! 2025 contestant betting markets have a new name in the mix, with Gary Lineker now priced at 4/1 to appear in the jungle this year.
The former BBC Match of the Day host recently signed a deal with ITV to present a brand-new game show The Box, sparking speculation that the broadcaster could also line him up for I’m A Celeb.
Punters have already been quick to back Lineker after his name was introduced to the market and his move to ITV may open the door for a shock jungle stint.
Other big names feature in the market including retired footballer Peter Crouch and darts legend Phil Taylor.
What the expert says...
I’m A Celebrity 2025 - To Be A Contestant Odds
I’m A Celebrity 2025 - To Be A Contestant | Odds* | Probability |
---|---|---|
Kate Cassidy | 1/1 | 50.0% |
Jools Oliver | 6/4 | 40.0% |
Phil Taylor | 2/1 | 33.3% |
Tommy Fury | 3/1 | 25.0% |
Will Mellor | 3/1 | 25.0% |
Peter Crouch | 7/2 | 22.2% |
Ally McCoist | 7/2 | 22.2% |
Olivia Attwood | 4/1 | 20.0% |
Gary Lineker | 4/1 | 20.0% |
Tyson Fury | 12/1 | 7.7% |
Boris Johnson | 16/1 | 6.7% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
Cassidy and Oliver Head the Market
Currently, Kate Cassidy (1/1) and Jools Oliver (6/4) lead the way in the betting.
Cassidy, known for her high-profile relationship with the late One Direction singer Liam Payne, would bring a strong fan following.
Oliver, wife of celebrity chef Jamie Oliver, is seen as a realistic option for ITV to secure.

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Sports Stars Dominate the Line-Up
The 2025 market is dominated by sporting names.
Former darts legend Phil Taylor (2/1), ex-footballers now pundits Peter Crouch (7/2) and Ally McCoist (7/2), and boxers Tommy Fury (3/1) and Tyson Fury (12/1) are all linked with potential jungle stints.
With I’m A Celebrity often featuring sports stars, expect at least one of these names to appear.

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Where to Bet on I’m A Celeb
Markets on I’m A Celebrity 2025 contestants will be available with the best entertainment betting sites as we get closer to this year's series.
New customers can also claim exclusive free bets to use on the market across trusted UK betting sites.