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- Lily Allen leads the betting at 6/4 to sing the John Lewis Christmas advert song in 2025.
- Lily Allen leads the betting at 6/4 to sing the John Lewis Christmas advert song in 2025.
- Markets typically heat up in November, when the advert is usually released ahead of Black Friday.
The John Lewis Christmas advert remains a much-anticipated cultural event in the UK and with less than two months to go until launch, bookmakers are taking bets on which artist will provide this year’s song.
Singer-songwriter Lily Allen has been installed as the 6/4 favourite to return to the campaign 12 years after her smash-hit version of “Somewhere Only We Know” topped the Official UK Chart in 2013.
Her recently released album, which covers personal themes including her relationship with actor David Harbour, has put her back into the spotlight just in time for the festive season.
2025 John Lewis Advert Singer Odds
| Who will sing the John Lewis Advert song in 2025? | Odds* | Implied Probability |
|---|---|---|
| Lily Allen | 6/4 | 40.0% |
| Adele | 2/1 | 33.3% |
| Sam Smith | 3/1 | 25.0% |
| Raye | 4/1 | 20.0% |
| Ed Sheeran | 5/1 | 16.7% |
| Olivia Dean | 6/1 | 14.3% |
| Celeste | 8/1 | 11.1% |
| Florence Welch | 10/1 | 9.1% |
| Lewis Capaldi | 12/1 | 7.7% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
Why Lily Allen Tops the Betting
Lily Allen’s odds of 6/4 reflect a perfect blend of nostalgia and momentum.
Her 2025 album, a deeply personal project exploring her relationship with actor David Harbour, has been met with critical acclaim and her return to music could align with a festive campaign rooted in emotional storytelling.
Twelve years after her chart-topping cover for the brand, a full-circle return would not only resonate with long-time fans but offer the brand a sentimental hook for their latest festive story.
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Adele, Sam Smith & Raye Among Contenders
Adele (2/1) and Sam Smith (3/1) continue to be perennial favourites in this market, with their distinct vocal power and emotional depth aligning well with John Lewis’ typical tear-jerking storytelling.
Raye (4/1) could be a big contender, especially after a huge 2024 where she swept the BRITs and broke multiple streaming records.
Her stripped-back acoustic performances have already been compared to past John Lewis advert styles.
When Will the John Lewis Advert Drop?
Traditionally, the John Lewis Christmas advert lands in early to mid-November and betting markets tend to heat up around the same time.
In 2024, Richard Ashcroft’s acoustic cover of "Sonnet" provided the backing track an understated, emotional choice that fans praised for its subtlety.
What the expert says...
Betting on the John Lewis Advert
Entertainment specials such as the John Lewis Christmas advert song can usually be found at the best entertainment betting sites.
Markets like these usually go up in November ahead of the festive period fully kicking off.
New customers can also claim generous free bets across top UK betting sites, giving punters the chance to add value when backing who might provide the soundtrack to Christmas 2025.
