With hundreds of different betting sites, finding the best can be confusing. I'll guide you through and find the most suitable bookie for you.
It's been a busy week across the sports betting desk, understandably. It's just a matter of days until the Cheltenham Festival kicks off on Tuesday, and as a result we're keeping across the best offers available from UK betting sites.
New Offers
LiveScoreBet: Bet £10 Get £30 in Free Bets + £10 Free Bet when you bet on the First Race
VirginBet: Bet £10 Get £30 in Free Bets + Money Back up to £10 as a Free Bet if your Horse Loses
Ladbrokes: Skelton to train a winner now 33/1
Coral: Bowen to ride a winner now 33/1
BetDukes: Cheltenham Week - Four days of individual Cheltenham promotions, including cash back and free bets
7Bet: Deposit £20 Get £21 in Cheltenham Free Bets
Star Sports: Bet £100 on the Imperial Cup, get £50 to use at Cheltenham
Bet £100 on the Imperial Cup, Get a £50 Free Bet for Cheltenham
18+ New customers only. Deposit and Bet £100 (or more) on the Imperial Cup (2.27pm Sandown - 7/3/26) at EVS (2.0) or greater on race winner market only, get 1 x £50 Free Bet to use at the Cheltenham Festival (10/3/26-13/3/26). Free bets credited on 10/3/26 by 9am. Full T&Cs apply. GambleAware.org
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Offer Changes
Tote: Bet £10 Get £40, up £10 from Bet £10 Get £30.
Unibet: Bet £20 Get £40, changed from Bet £10 Get £30.
BetFred: Bet £10 Get £40 in Free Bets, changed from Bet £10 Get £30.
Content Updates
We've been going through and updating our football, horse racing, greyhound and US sports data, making sure it's as up-to-date as possible. There are a couple of changes, given pivots that certain bookies have made, and these have been reflected in our Best Of articles as a result.
We also kicked off our new news series, examining trends in the UK sports betting industry, discussing whether Free Bet Offers Are Becoming More Structured.
Are Free Bet Offers Becoming More Structured in 2026?
New Brands
Our only new brand this week is Bet St George. If you recognise the layout that’s because Bet St George uses the same platform as the likes of Star Sports, AK BETS, Priced Up and Dragon Bet. You should know, however, that it’s just the tools that are the same, Bet St George (like Star Sports, AK BETS etc.) are independent. Now, while the theme and style is not for everyone, and may feel a bit gimmicky, some people will love it. It's strengths are its football and racing, but there is no politics, entertainment or esports betting available.
What's Happening Next Week
We'll be heavily focused on Cheltenham. We've got as many festival offers and deals listed as possible, picking out the best that there is across UK bookies.
As part of our new news series, we'll also be looking at the trend of matched bets replacing Bet & Get offers as part of the sign-up process across the gambling industry.
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