Jake is a Football and Entertainment betting expert, with a Man City season ticket and a deep knowledge of reality TV betting angles
- Taylor Swift moves into 1/5 to be the most streamed artist on Spotify this year
- Bad Bunny goes from odds-on favourite to 4/1 to top the charts
- Bad Bunny has been the most streamed artist on the streaming platform for the last 3 years
Taylor Swift moves into 1/5 to be the most streamed artist on Spotify this year
The betting market for the most streamed artist on Spotify this year has changed drastically with Taylor Swift's continued success showing no signs of stopping.
Swift has been helped by Midnights release at the back end of last year followed by the rereleases of Speak Now in July and 1989, which is coming out in October.
Three releases in the past 12 months means that listens are getting more and more common for Swift and her odds now have gone from 3/1 to 1/5 to be the most streamed artist in 2023 on Spotify.
Bookmakers have slashed Swift's odds to move her shorter than Bad Bunny in the market, with the Puerto-Rican rapper topping the list in the last 3 years.
| Spotify most streamed artist of 2023 | Odds | Probability |
|---|---|---|
| Taylor Swift | 1/5 | 83.3% |
| Bad Bunny
|
4/1 | 20.0% |
| Olivia Rodrigo | 5/1 | 16.7% |
| The Weeknd
|
6/1 | 14.3% |
| Drake
|
10/1 | 9.1% |
What the expert says...
Bad Bunny goes from odds-on favourite to 4/1 to top the charts
Bad Bunny was favourite for the first few months of the year to top the Spotify charts but he has since drifted massively in the betting market.
It's likely that Bad Bunny will be in and around the top of the most listened to artists on the platform again in 2023 but fewer releases may harm his chances.
WHERE SHE GOES was his last single release back in May and since then it's already had 360m streams on Spotify.
Bad Bunny has been the most streamed artist on the streaming platform for the last 3 years
The last three years has seen Bad Bunny top the most streams throughout the year and it's going to take a big push from Taylor Swift to knock him off the top spot.
Post Malone was the last artist to be above Bad Bunny in the Spotify streaming charts but he's nowhere to be seen in the betting market this time around.
18.5 billion streams is a massive number but the popularity in these platforms has made music streaming become a massive part of the industry now.
| Year
|
Highest Streamed Artist (Number of streams on Spotify)
|
|---|---|
| 2018 | Drake (4.7 billion) |
| 2019 | Post Malone (6.5 billion) |
| 2020 | Bad Bunny (8.3 billion) |
| 2021 | Bad Bunny (9.1 billion) |
| 2022 | Bad Bunny (18.5 billion) |
