Spotify Streaming Specials: Taylor Swift moves into HEAVY FAVOURITE to be Top Streamed Artist on Spotify this year with market changing drastically!

Spotify Streaming Specials: Taylor Swift moves into HEAVY FAVOURITE to be Top Streamed Artist on Spotify this year with market changing drastically!

Photo: Max Mustermann | ccnull.de | CC-BY 2.0

Jake Ashton
Jake Ashton - Your Betting Odds Guide 👍

I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.

  • Taylor Swift moves into 1/5 to be the most streamed artist on Spotify this year
  • Bad Bunny goes from odds-on favourite to 4/1 to top the charts
  • Bad Bunny has been the most streamed artist on the streaming platform for the last 3 years

Taylor Swift moves into 1/5 to be the most streamed artist on Spotify this year

The betting market for the most streamed artist on Spotify this year has changed drastically with Taylor Swift's continued success showing no signs of stopping.

Swift has been helped by Midnights release at the back end of last year followed by the rereleases of Speak Now in July and 1989, which is coming out in October.

Three releases in the past 12 months means that listens are getting more and more common for Swift and her odds now have gone from 3/1 to 1/5 to be the most streamed artist in 2023 on Spotify.

Bookmakers have slashed Swift's odds to move her shorter than Bad Bunny in the market, with the Puerto-Rican rapper topping the list in the last 3 years.

Spotify most streamed artist of 2023 Odds Probability
Taylor Swift 1/5 83.3%
Bad Bunny
4/1 20.0%
Olivia Rodrigo 5/1 16.7%
The Weeknd
6/1 14.3%
Drake
10/1 9.1%
What the expert says...
Taylor Swift has moved from 3/1 to now ODDS-ON at 1/5 to be the most streamed artist on Spotify this year after her Speak Now rerelease and the 1989 rerelease that is coming in October!

Steve Madgwick - Entertainment Betting Expert - OLBG.com

Bad Bunny goes from odds-on favourite to 4/1 to top the charts

Bad Bunny was favourite for the first few months of the year to top the Spotify charts but he has since drifted massively in the betting market.

It's likely that Bad Bunny will be in and around the top of the most listened to artists on the platform again in 2023 but fewer releases may harm his chances.

WHERE SHE GOES was his last single release back in May and since then it's already had 360m streams on Spotify.

Bad Bunny has been the most streamed artist on the streaming platform for the last 3 years

The last three years has seen Bad Bunny top the most streams throughout the year and it's going to take a big push from Taylor Swift to knock him off the top spot.

Post Malone was the last artist to be above Bad Bunny in the Spotify streaming charts but he's nowhere to be seen in the betting market this time around.

18.5 billion streams is a massive number but the popularity in these platforms has made music streaming become a massive part of the industry now.

Year
Highest Streamed Artist (Number of streams on Spotify)
2018 Drake (4.7 billion)
2019 Post Malone (6.5 billion)
2020 Bad Bunny (8.3 billion)
2021 Bad Bunny (9.1 billion)
2022 Bad Bunny (18.5 billion)

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