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- The show returns as a snow‑filled Lapland special ahead of the 20th series.
- Rob Rinder is early favourite at 6/4 to win.
- Other contenders include JB Gill, Angela Scanlon, Thomas Skinner and more.
Rob Rinder Favourite as Show Returns in Snow‑filled Lapland Special
The popular business‑reality spin‑off, The Celebrity Apprentice, is making a dramatic return to BBC One and iPlayer this festive period with a frosty twist.
For the first time ever, Lord Sugar will be partnering with Pudsey Bear for a special edition set in the snowy landscapes of Lapland, with two one‑hour episodes ahead of what will become the milestone 20th series in 2026.
In the new format:
- Celebrities will compete in icy conditions in Lapland, where the tasks are tougher and the stakes higher.
- The ultimate challenge: pitch their Christmas‑themed gingerbread biscuits to major UK supermarket chains, with the biscuits hitting shelves in time for Christmas
While the full cast is yet to be confirmed, the first betting markets on the winner are here from betting experts.
Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
Winner Odds – The Celebrity Apprentice 2025
| Celebrity Apprentice Winner | Odds* | Implied Probability |
|---|---|---|
| Rob Rinder | 6/4 | 40.0% |
| JB Gill | 2/1 | 33.3% |
| Angela Scanlon | 3/1 | 25.0% |
| Thomas Skinner | 3/1 | 25.0% |
| Jake Wood | 4/1 | 20.0% |
| Shazia Mirza | 5/1 | 16.7% |
| Sarah Hadland | 5/1 | 16.7% |
| Charlie Hedges | 6/1 | 14.3% |
| Kadeena Cox | 6/1 | 14.3% |
| AJ Odudu | 7/1 | 12.5% |
| Matt Morsia | 8/1 | 11.1% |
| Eddie Kadi | 8/1 | 11.1% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
What to Look Out for This Series
The Lapland setting brings the first ever outdoor, snowy edition of the show meaning cold weather, outdoor tasks and a different strategic dynamic for the celebrities.
With donations to BBC Children in Need built in, there’s both purpose and prize on the line.
The final challenge involving pitching biscuits to UK supermarket chains adds a commercial realism rarely seen in celebrity reality formats.
Keep an eye on bookmakers offering full markets on the series and free bets as the show launch nears.
Expert Insight
What the expert says...
Markets for The Celebrity Apprentice are usually available via top entertainment betting sites, with more likelihood once the series launch date is announced.
These platforms often offer significant bonuses and free bets around reality TV launches.
