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- Strictly Come Dancing is 1/5 favourite to win Best Talent Show for the tenth year in a row.
- The Traitors is 1/3 to take Best Reality Competition, ahead of I’m A Celeb.
- Ant & Dec remain 1/10 favourites for Best TV Presenter chasing a 24th straight win.
Strictly and The Traitors Lead the Markets
The countdown is on for the National Television Awards (NTAs) 2025, which take place on Wednesday night live from The O2, London.
Latest betting markets suggest familiar names are once again set to dominate, with Strictly Come Dancing, The Traitors, and Ant & Dec all leading their respective categories.
The Best Talent Show award has been the property of Strictly Come Dancing for nearly a decade, with the BBC juggernaut winning the trophy nine years in a row.
When it comes to the Best TV Presenter award, it continues to be the Ant & Dec show.
The Geordie duo have won the award a staggering 23 times in a row and are 1/10 favourites to extend their run.
The Traitors Favourite for Best Reality Competition
| National Television Awards 2025 Best Reality Competition | Odds | Probability |
|---|---|---|
| The Traitors | 1/3 | 75.0% |
| I'm A Celebrity... Get Me Out Of Here! | 6/4 | 40.0% |
| Love Island | 2/1 | 33.3% |
| Race Across The World | 3/1 | 25.0% |
Following its phenomenal success since it launched, The Traitors looks set to secure the Best Reality Competition award.
The Claudia Winkleman-hosted show is odds-on at 1/3, well clear of rivals.
Ant & Dec Still Clear in Best TV Presenter Category
| National Television Awards 2025 Best TV Presenter | Odds* | Probability |
|---|---|---|
| Ant & Dec | 1/10 | 90.9% |
| Claudia Winkleman | 3/1 | 25.0% |
| Alison Hammond | 6/1 | 14.3% |
| Stacey Solomon | 8/1 | 11.1% |
| Gary Lineker | 10/1 | 9.1% |
Winkleman is the nearest challenger to Ant and Dec at 3/1, with Alison Hammond (6/1), Stacey Solomon (8/1), and Gary Lineker (10/1) all priced as outsiders.
Strictly Odds-On for Best Talent Show
Strictly is the 1/5 favourite to win Best Talent Show closest rivals are Britain’s Got Talent (2/1) and The Voice UK (3/1), while outsiders include The Great Pottery Throw Down (5/1) and The Great British Bake Off (5/1).
| National Television Awards 2025 Best Talent Show | Odds* | Probability |
|---|---|---|
| Strictly Come Dancing | 1/5 | 83.3% |
| Britain’s Got Talent | 2/1 | 33.3% |
| The Voice UK | 3/1 | 25.0% |
| The Great Pottery Throw Down | 5/1 | 16.7% |
| The Great British Bake Off | 5/1 | 16.7% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
