Jake is a Football and Entertainment betting expert, with a Man City season ticket and a deep knowledge of reality TV betting angles
- Taylor Swift is 9/4 to win both Artist of the Year and Song of the Year with dominant VMAs expected
- Sabrina Carpenter second favourite in Artist of the Year betting odds
- Chappell Roan has soared in popularity this year and is now odds-on to win Best New Artist
Taylor Swift is 9/4 to win both Artist of the Year and Song of the Year with dominant VMAs expected
With the 2024 MTV Video Music Awards less than a month away betting sites are now offering odds on who will win some of the biggest markets with Taylor Swift expected to have a big showing.
Swift won a total of 9 VMAs at the 2023 show including Video of the Year for 'Anti-Hero' and Artist of the Year and she is again nominated for the biggest awards of the night this year.
The Eras Tour has catapulted Swift into further stardom and her 10 nominations at the 2024 VMAs will likely see even more awards handed to her on the night.
Bookies now have specials around Swift herself with odds of 9/4 given that she wins both Artist of the Year and Song of the Year at the show with William Hill's market now live.
Taylor Swift and Post Malone also lead the Video of the Year betting market with odds of 1/2 that their collaboration 'Fortnight' wins one of the biggest awards of the night.
| MTA VMAs 2024 - Video of the Year | Odds | Probability |
|---|---|---|
| Taylor Swift ft. Post Malone - Fortnight | 1/2 | 66.7% |
| Ariana Grande - We Can't Be Friends (Wait for Your Love) | 9/4 | 30.8% |
| Eminem - Houdini | 11/2 | 15.4% |
| Billie Eilish - Lunch | 15/2 | 11.8% |
| Doja Cat - Paint the Town Red | 10/1 | 9.1% |
| SZA - Snooze | 14/1 | 6.7% |
What the expert says...
Sabrina Carpenter second favourite in Artist of the Year betting odds
Sabrina Carpenter has catapulted to a massive name both in America and here in the UK in 2024 with record-breaking releases here in the UK Charts.
The Pennsylvania-born singer became the first female artist to hold both the #1 and #2 positions on the UK Singles Chart for three consecutive weeks with Espresso and Please Please Please.
Those songs are just a couple of those that have been popular in the past 12 months and this week will see the release of her sixth studio album 'Short n' Sweet' which is expected to hit the number one spot.
Carpenter sits just behind Swift in the betting market for Artist of the Year and such has been her soaring popularity this year that she could well win the award.
| MTV VMAs 2024 - Artist of the Year | Odds | Probability |
|---|---|---|
| Taylor Swift | 2/5 | 71.4% |
| Sabrina Carpenter | 7/2 | 22.2% |
| Ariana Grande | 6/1 | 14.3% |
| Eminem | 7/1 | 12.5% |
| SZA | 9/1 | 10.0% |
| Bad Bunny | 11/1 | 8.3% |
Who will play Britney Spears in 'The Woman in Me' Biopic? Singer Sabrina Carpenter is 4/1 FAVOURITE for the role!
Chappell Roan has soared in popularity this year and is now odds-on to win Best New Artist
Chappell Roan is well and truly on the rise with a whirlwind year seeing her hit the UK Number 1 spot with her debut album almost a year after it was released.
The Rise and Fall of a Midwest Princess is Roan's only album release so far and was released back in September but a rise in popularity has seen it finally hit the top spot this week.
Roan has been linked to Lady Gaga with her camp performances making her a massively popular artist amongst the LGBTQ+ community and it's no surprise to see her favourite for the Best New Artist award.
| MTV VMAs 2024 - Best New Artist | Odds | Probability |
|---|---|---|
| Chappell Roan | 4/5 | 55.6% |
| Benson Boone | 9/4 | 30.8% |
| Tyla | 9/2 | 18.2% |
| Gracie Abrams | 13/2 | 13.3% |
| Teddy Swims | 7/1 | 12.5% |
| Shaboozey | 9/1 | 10.0% |
