Jake is a Football and Entertainment betting expert, with a Man City season ticket and a deep knowledge of reality TV betting angles
- Mercury Prize winners Ezra Collective move into favourites to have this year's John Lewis advert song
- Former favourite Elton John drifts out to 3/1 to star in another John Lewis advert
- Olivia Dean also drifts with her odds moving from 4/1 out to 20/1 to be the performer
Mercury Prize winners Ezra Collective move into favourites to have this year's John Lewis advert song
Bookmakers continue to offer odds on who the performer will be for this year's John Lewis Christmas Advert which as always is highly anticipated and the market has a new favourite.
Mercury Prize winners Ezra Collective have come from nowhere to the main favourites at 5/2 to star in the advert after winning that award earlier this month.
The Mercury Prize usually sees a surge in popularity for the winner and that could lead to them performing the song in the John Lewis advert this year which is a massive spot in the festive entertainment calendar each year.
Betway's latest betting market has Ezra Collective as the clear favourites with the latest odds saying that there's a 28% implied probability that they will star in the advert expected to come out towards the end of November.
| John Lewis Christmas Advert Performer 2023
|
Odds | Probability |
|---|---|---|
| Ezra Collective | 5/2 | 28.6% |
| Elton John | 3/1 | 25.0% |
| Kylie Minogue | 6/1 | 14.3% |
| Sam Ryder | 7/1 | 12.5% |
| Stormzy | 7/1 | 12.5% |
What the expert says...
Former favourite Elton John drifts out to 3/1 to star in another John Lewis advert
Elton John was the early favourite to star in the advert with odds of 5/2 originally but he's since drifted slightly in the betting market to 3/1 for what would be a second John Lewis advert for the singer.
John has previously been the star of the John Lewis advert back in 2018 where he received a piano in the advert as a Christmas present in the 50s which saw a story of the singer's life.
Following the 'Rocketman' singer's performance at Glastonbury earlier this year this saw him originally become the favourite for the John Lewis advert but he's out to 3/1 now for the ad.
Olivia Dean also drifts with her odds moving from 4/1 out to 20/1 to be the performer
Olivia Dean is an ideal fit for the John Lewis advert, known for featuring young and emerging artists covering songs in the past but she's drifted massively in the market from 4/1 to 20/1.
At 24 years old, Dean hails from London and is an alumna of the renowned BRIT School and it would come as no surprise if she were selected for one of these iconic commercials.
According to current betting odds there is a 20% likelihood that Dean will be chosen for the coveted spot in British television that the John Lewis advert represents every year.
