News: Bookmakers

Extra Place offers are a primary competitive lever, especially for horse racing specialists.

Our weekly rundown of the latest bookmaker and sports betting news.

Events like the World Cup and Cheltenham Festival see more boosts, but is that all that's at play.

New betting sites are starting to challenge established UK bookmakers, but the reality is more nuanced than just that.

QuinnBet have boosted Arsenal markets including 9/4 for a league and FA Cup double, while Tottenham relegation odds also feature in new specials.

Kwiff’s new customer offer gives £40 in free bets when you bet £10. Here’s a full breakdown of how it works plus additional ongoing promotions.

Bettors are increasingly looking past the initial standard promos to evaluate a bookie's underlying pricing and longterm value.

Tote’s new customer offer gives £40 in free bets when you place a £10 bet, including racing credit, a sports free bet and football accas.

UK bookies are adjusting their sign up offers, while focusing on the weekend's football for their promotional campaigns.

Historically, Cheltenham is a week that serves as a masterclass in acquisition strategy, driven by elevated free bet values and high-frequency Bet & Get deals.