Odds Crash with Bookmakers for The Masked Singer to usurp Strictly Come Dancing at the NTA's

NTA's Best Talent Show Betting Odds

**Probability percentage figures include bookmakers overround - odds correct at 3/9/2021

Strictly Stronghold

Strictly Come Dancing has been an ever-present at the NTA's since the category was added in 2006, as talent shows were beginning to dominate the Entertainment Show category.

Since the award's inception, Strictly has won 8 times to the X-Factors 6, but the dominance has been stronger in recent years with the falling popularity of Simon Cowell's show.

With 7 wins in the last 8 years and total dominance over the last 5, it will be tough to knock the Strictly team off off their pedestal.

No other show has won the award since it was introduced but 2021 provides an opportunity to find a new name on the roll of honour in the Masked Singer

Previous Talent Show Winners at the NTA's

Even in 2008 when Simon Cowell received the Special Recognition Award his The X-Factor was beaten to the title by Strictly

Huge Viewing Figures and Voting Process

The NTA's have two processes for the nominees and winners, with BARB ratings creating the shortlist and public voting deciding upon the award winners. Show popularity with the public and viewing figures do give some insight into the most probable winners.

Strictly Come Dancing is by far the most-watched reality talent show on TV with the final in 2020 viewed by some 12.5 million viewers.

The masked singer has only just hit our screens. The UK version of the South Korean King of Mask Singer, which has proven to be a big hit in the US too has appeared in the betting for this award on its debut.

To hit 10,000,000 viewers in its first season, with Nichola Roberts beating Jason Mamford in the final, there is no doubt The Masked Singer can offer real competition to Strictly Come Dancing in the National TV Awards Talent Show category in 2021.