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- kwiff and Millwall FC have agreed a new multi-year partnership.
- The deal includes fan rewards, matchday activations, and responsible gambling tools.
- kwiff’s ‘Curfew’ and real-time monitoring systems have earned recognition from GamCare.
kwiff and Millwall FC Agree Multi-Year Partnership Focused on Fans and Safer Gambling
Millwall FC have confirmed a new multi-year partnership with kwiff, the super-charged sports betting service, strengthening their relationship following a successful one-off sleeve sponsorship during the FA Cup Fifth Round earlier this year.
kwiff will now be a prominent presence at The Den, using the partnership to roll out a host of engaging fan initiatives, including exclusive content and match-day activations aimed at bringing supporters closer to the club.
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply
Focus on Responsible Gambling with New ‘Curfew’ Tool
The announcement also highlights kwiff’s commitment to safer gambling.
Their newly launched ‘Curfew’ tool allows players to set personalised time-based access restrictions on the platform, giving users greater control over when they engage with betting content.
This feature works alongside kwiff’s real-time behaviour monitoring system, which tracks player activity and flags early signs of potential harm.
These innovations have earned the brand a ‘Safer Gambling Standard’ certification from GamCare.
Responsible Gambling Features, Function and Help
Leadership Comments Reflect Mutual Enthusiasm
Garry McGibbon, Director of Spryme Limited, commented: "It's great to enter into this partnership with Millwall FC and we're excited to see how it progresses. The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it's going to be a privilege working with a proper football club with such strong traditions. We're really looking forward to it."
Luke Wilson, Commercial Director at The Den, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand. We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”
kwiff’s Welcome Offer: Bet £10, Get £30 in Free Bets
New customers at kwiff can now claim an exciting welcome bonus. Simply place a £10 qualifying bet at minimum odds of 2.0 within 5 days of registration to receive £30 in Free Bets:
- 1x £10 Football Free Bet
- 1x £10 Horse Racing Free Bet
- 1x £10 Acca Free Bet (Minimum 4 selections)
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply
