John Lewis Christmas Advert Betting Odds: (Most Viewed, Phil Oakey & Baftas)

John Lewis Christmas Advert Betting Odds: (Most Viewed, Phil Oakey & Baftas)
Steve Madgwick
Steve Madgwick Editor-In-Chief

I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.

  • 97% Chance the John Lewis Ad will be the most viewed on YouTube
  • Only 12.5% Chance it will beat Give a Little Love from 2020
  • Betting sites offering 16/1 Phil Oakey has a #1 in 2022
  • 33/1 to win a BAFTA according to bookmakers

Some love it some hate it, but an inescapable fact is that Christmas is just around the corner, and that means John Lewis, along with a host of big retail brands are releasing their Christmas TV adverts. The Undisputed King of which is John Lewis

With a rich history of epic festive feature-length advertisements on British TV, John Lewis have released another masterpiece and bookmakers are offering odds as to how it will compare against other brands and previous Xmas specials and if Phil Oakey, whose 'Forever in Electric Dreams' soundtrack as be rearranged and featured, will get a number one hit single in 2022.

So let's see who will come second to John Lewis this year

Christmas Advert Most YouTube Views by Christmas Day Betting Odds

Brand Odds Probability
John Lewis 1.03 97.09%
Aldi 9.00 11.11%
Marks & Spencers 11.00 9.09%
Boots 21.00 4.76%
Sports Direct 21.00 4.76%
TK Maxx 51.00 1.96%


With bookmakers giving John Lewis a 97% chance of victory, the race in the Christmas advert to get the most YouTube Views by Christmas Day looks to be for 2nd place between Aldi and Marks & Spencers
Steve Madgwick - Entertainment Betting Specialist - OLBG.com

John Lewis Xmas Ad Betting Specials

With John Lewis looking like scooping all the views and winning hands down bookmakers have been inventive and come up with some other betting options which look a little tougher to predict.

They include whether it will be the most viewed John Lewis ad ever, and even take into account the newly arranged version of Phil Oakey's 80's hit 'Electric Dreams' and whether the focus may provide him with a number one hit single in 2022.

Let's take a look at some of those markets.

John Lewis Christmas Advert Specials Betting Odds

The Bet Odds Probability
To be most-viewed John Lewis Xmas Ad by Christmas Day 8 (7/1) 12.50%
To be least-viewed John Lewis Ad by Christmas Day 11 (10/1) 9.09%
Phil Oakey to have a UK No1 in 2022 17 (16/1) 2.94%
The Human League to have a  UK No1 in 2022 34 (33/1) 1.96%
To Win a BAFTA Award 34 (33/1) 1.96%


The odds are 7/1 that the 2021 John Lewis Christmas ad will be the most-viewed TV ad from the company on YouTube by Christmas Day. 2020's Give a Little Love has amassed over 4 million views to date, although the 2021 advert is already at 1.7million views
Steve Madgwick - Entertainment Betting Specialist - OLBG.com

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