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- Bet365 become first-ever sports betting brand to sponsor the UEFA Champions League
- Three-year partnership with exposure on media backdrops, LEDs and UCL digital channels
- Immersive activations include huge free-to-enter ticket giveaway for fans
bet365 become first-ever sports betting brand to sponsor the UEFA Champions League
There has been an exciting sponsorship announcement on Tuesday, August 20th with bet365 now confirmed as the first-ever betting brand to sponsor the UEFA Champions League.
UEFA's elite European competition now has one of the world's leading online betting companies as a partner with the Champions League now seeing bet365 as a key sponsor.
The Champions League is set to have a brand-new format this year with one big league table and 36 teams competing against each other in the league phase.
Guy-Laurent Epstein, Director of Marketing at UEFA said:
Three-year partnership with exposure on media backdrops, LEDs and UCL digital channels
The three-year global partnership covers sponsorship of the men’s competition, with brand exposure on in-game perimeter LED boards, media backdrops and UEFA Champions League digital channels.
This season sees the Champions League feature four English teams as usual with Man City, Arsenal, Liverpool and Aston Villa all entering.
bet365 Global Chief Marketing Officer Alex Sefton, said:
Immersive activations include huge free-to-enter ticket giveaway for fans
The partnership will be launched with one of the largest ticket giveaways in the competition’s history.
Thousands of football fans in some of the biggest UCL nations will be given the opportunity to experience a UEFA Champions League match day, with bet365 providing access to some of the most sought-after seats in football.
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