Experienced editor with a background in iGaming and tabloid journalism. He’s passionate about all things casino, betting and football. Lifelong St. Patrick's Athletic and Ireland fan.
We speak to Chelsea Pinho, manager at Midnite Casino, to talk all things live casino, game shows, and future plans for the brand.
Midnite is a bold new brand that has seen an explosion in popularity in recent years. As casino site has been a stand out for younger players, we took a deep dive to find out what makes it so appealing.
Q - Midnite has made a name for itself with its sharp sportsbook, but your live casino has also impressed many. What was your vision when building out this part of the site?
Our vision for the casino space is centered on continuous innovation and delivering exceptional experiences to our players. As we look ahead, Live Casino will be a key focus for us, aligning perfectly with our vision to redefine the casino space. We are dedicated to making Live Casino a flagship component of our platform.
Q - We’ve seen a huge shift towards live studio games with game show formats like Crazy Time and Monopoly Big Baller. What role do these games play in your casino strategy?
Looking ahead, game show-style titles will play a pivotal role in shaping both product development and marketing initiatives within the Live Casino sector. This strategic focus will also be a key priority for Midnite as we continue to innovate and enhance our Live Casino offering.
Q - Can you tell us about how Midnite selects its live casino partners? Are you focusing on any providers in particular — Evolution, Playtech, or perhaps newer entrants?
Selecting the right providers for Midnite is a balance of top-performing providers that the players already know and love, as well as looking for the next big providers to partner and grow with. Currently we are focusing on ensuring we have all the key games and providers that will help to enhance the Live Casino features and UI.
Q - Live dealer games rely heavily on trust and UX. What specific features or innovations are you most proud of in Midnite’s live casino experience?
Currently we are focusing on ensuring we have all the key games and providers that will help to enhance the Live Casino features and UI.
Q - Midnite is a brand that’s gained real momentum in the UK market — sleek, focused, and well-received by younger bettors. What do you think has set Midnite apart?
What makes Midnite stand out in the UK market is our focus on product-led innovation and delivering a modern, mobile-first experience. We aim to give players a seamless and engaging journey from the first click.
Why Midnite Stands Out in the UK
Q - A lot of new casino brands struggle to define their tone or audience. Who is Midnite for — and how are you tailoring the casino experience for them?
Midnite is designed for a new generation of bettors seeking a modern, intuitive, and engaging experience in sports betting and online casino gaming.
Q - What does the next 12 months look like for Midnite Casino? Are there any new features, partnerships, or products in the pipeline that you can hint at?
The next 12 months at Midnite promise to bring new products and features across all aspects of the platform, so watch this space.
What’s Next for Midnite?
Q - What is the single biggest challenge Midnite faces going forward?
There are a number of challenges facing all UK casinos — keeping up with constantly evolving regulations and ensuring you have a brand that players can trust remain at the top of the list.
Q - Finally — if you had to summarise your long-term vision for Midnite’s casino offering in just three words, what would they be?
Bold and Game Changing.
