Experienced editor with a background in iGaming and tabloid journalism. He’s passionate about all things casino, betting and football. Lifelong St. Patrick's Athletic and Ireland fan.
We speak to Ben Head, Director at BetGoodwin, to talk all things live casino, game shows, and future plans for the brand.
The BetGoodwin brand has been operating for nearly 30 years. The casino site has been a stand out for customer service, which Ben talks about below.
Q: BetGoodwin has a strong heritage in horse racing. How has this influenced the development of your live casino offerings?
At BetGoodwin, our roots in horse racing go back decades! Horse racing is about excitement, real-time action and sharp decision-making. Our casino offers that same excitement along with our customer-first mindset — we strive for a first-class customer experience.
Q: With the launch of BetGoodwin Casino in December 2023, what were the primary goals for entering the online casino market?
Launching BetGoodwin Casino in December 2023 was a natural evolution for us. The goal was to complement our sports betting offering and provide players with a broader entertainment experience, all under one trusted brand while maintaining the high standards and customer care that BetGoodwin is known for.
Q: Can you share insights into the selection process for live casino games and how you ensure they meet player expectations?
At BetGoodwin, we're very selective about the games we bring on board. We prioritise quality over quantity, focusing on trusted providers like Evolution Gaming and Pragmatic Play. We analyse player trends, listen to customer feedback, and ensure that any new live game fits the BetGoodwin experience.
Selective by Design. Trusted by Players.
Q: How does BetGoodwin differentiate its live casino experience from competitors in the UK market?
Our differentiation comes from our heritage and our personal approach. BetGoodwin is a name UK players know and trust, and that personal touch runs through everything from our customer support to our unique promotions. We're not a faceless corporate brand; we've built loyalty through service, and we carry that into our live casino with fast loading times, seamless user journeys, and exclusive incentives.
Q: What role do game shows play in your live casino portfolio, and are there plans to expand this category?
Game shows have quickly become a fan favourite at BetGoodwin Casino. The potential to win big from a small stake on games such as Crazy Time, Boom City, and Monopoly Live is very attractive to the customer. These games offer that social, high-energy vibe players enjoy which is ever increasing. We're absolutely looking to expand in this space and are closely watching new formats and providers to keep our lineup fresh.
Q: Could you discuss any challenges faced during the integration of live casino games into your platform and how they were overcome?
Integrating live casino content into an existing sportsbook platform isn't straightforward to say the least. One of the main challenges was ensuring stability and performance across both desktop and mobile during high traffic periods. We worked closely with our platform provider to optimise load times and server capacity. Ensuring a consistent user experience across sportsbook and casino — including shared wallets and seamless navigation — was a top priority of ours and something we're proud to have executed well.
Q: How does BetGoodwin ensure a seamless and immersive experience for players accessing live casino games on mobile devices?
Mobile performance is non-negotiable for us. The BetGoodwin mobile casino platform is built with mobile users in mind, whether it's portrait mode gameplay, touch-optimised interfaces, or lightning-fast load times. We test every live casino game rigorously on multiple devices before going live, and we work with providers who share our mobile-first mindset. The goal is for players to feel immersed and in control, no matter what the device!
Mobile First. Player Always.
Q: Are there any upcoming features or innovations in the live casino space that BetGoodwin is excited to introduce?
We're migrating over to our new software provider in EveryMatrix within the next couple of months. EveryMatrix are huge players in the casino industry and we're sure their offering will take our casino to the next level. We'll be adding big industry providers such as Playtech amongst others to our portfolio. We're exploring exclusive branded tables in the near future too, so BetGoodwin players can enjoy a truly unique, premium environment. We have a great relationship with all of our game providers — notably Realistic, whom we just launched their latest player engagement tool "Real Rewards Tournament", which was a great success for both parties.
Q: How does BetGoodwin approach responsible gambling within the context of live casino gaming?
Responsible gambling is a core pillar of everything we do at BetGoodwin. Within the live casino space, we ensure players have easy access to all the necessary tools such as deposit limits, reality checks, self-exclusion and time-out options. We also monitor player behaviour using advanced detection tools and intervene when necessary. Live casino is immersive by nature, so we've made it a priority to keep safeguards clear, accessible, and effective.
Q: Looking ahead, what are BetGoodwin's strategic priorities for enhancing its live casino offerings and overall player experience?
Looking forward, BetGoodwin is focused on maintaining our core values whilst keeping our casino personable, exclusive, and innovative. We want to deepen player engagement through smarter content recommendations and loyalty perks tailored to individual behaviours. Most importantly, we'll continue listening to our players and evolving our product to keep things fresh, rewarding, and responsible. On our new platform, with the extended range of content we'll have available, we aim to be a major force in the UK casino market.
