20+ years in the gambling industry including 13+ years playing and reviewing slots.
OLBG’s Chris Taylor spoke to David Natroshvili, Co-Founder and CEO of Spribe, for a general Questions and Answers interview.
Founded in 2018, Spribe put Crash games on the map with the release of Aviator in January 2019. With over 10 million monthly players, you’ll find Aviator at most UK casino sites. As a result, Crash games are growing in popularity with dedicated Crash/Instant Win sections.
OLBG’s Q&A with Spribe looks at Crash games in more detail, the success of Aviator, mobile usage, the future of Crash gambling and upcoming releases from Spribe.
Q: Can you explain the concept to players who haven’t played Crash games?
DN: “Crash games are a type of fast-paced, multiplayer casino game where the objective is to cash out before the multiplier crashes. In Aviator, for example, players watch a virtual plane ascend, with the multiplier increasing as it flies higher.
The challenge lies in deciding when to cash out—waiting too long risks losing the wager, while cashing out early locks in a smaller win. It’s a simple yet adrenaline-filled format that keeps players on the edge of their seats.”
Q: Is there a particular demographic that prefers Crash/Turbo games?
DN: “Yes, Crash and Turbo games tend to attract a younger audience, primarily in the 20–35 age range. This demographic often values simplicity, fast gameplay, and interactive elements. Additionally, tech-savvy players who enjoy gamification and engaging visuals are drawn to these types of games, making them popular in markets with strong mobile adoption.”
Q: How did the idea of Aviator come about?
DN: “The idea for Aviator was inspired by the growing demand for unique, social, and interactive gambling experiences. We wanted to create a game that felt different from traditional slots or table games—something with multiplayer functionality, a sense of community, and the thrill of risk versus reward. The result was Aviator, a ground-breaking game that combines simplicity with a high degree of player engagement.”
Q: How has Aviator fared since its release in 2019? Still going strong?
DN: “Absolutely. Since its release, Aviator has remained one of the most popular games in its category, consistently topping charts and gaining loyal fans worldwide. Its continued success is a testament to its innovative design, simplicity, and the growing appeal of Crash games. We’ve also seen increased adoption across diverse markets, which keeps its momentum strong.”
Q: Does the UK market differ from others in terms of regulation and player habits?
DN: “The UK market stands out due to its strict regulatory framework and a player base that prioritizes transparency and responsible gambling. In terms of habits, UK players often prefer mobile gaming and lean towards games that offer a balance of entertainment and potential winnings. Crash games like Aviator are gaining traction here because of their social aspects and quick gameplay, which align with the preferences of UK players.”
Q: With mobile being the focus, what percentage of players play on mobile vs. desktop/tablet devices?
DN: “Mobile gaming has become the dominant platform, with around 85% of our players accessing Aviator on mobile devices. Desktop accounts for about 10%, while tablets make up the remaining 5%. This trend highlights the importance of optimizing our games for mobile-first experiences, ensuring seamless play across devices.”
Q: Are there any plans to develop more Crash games?
DN: “Definitely. The success of Aviator has shown us the potential of this genre, and we’re committed to expanding our portfolio with more innovative Crash-style games. Each new title will aim to bring fresh mechanics and unique features to the table, catering to evolving player preferences and keeping the gameplay exciting.”
Q: How do you see the Crash games market developing?
DN: “The Crash games market is poised for significant growth as more players discover the appeal of these games. We anticipate further innovation in multiplayer functionality, gamification, and visuals, making the genre even more engaging. As markets become increasingly mobile-focused, the accessibility and fast pace of Crash games will likely solidify their popularity globally.”
Q: What does the future hold for SPRIBE? What new games/developments can we expect in the near future?
DN: “The future looks incredibly exciting for SPRIBE. We’re actively working on new games that push the boundaries of innovation, blending social interaction, unique themes, and immersive mechanics. Beyond Crash games, we’re exploring other formats that align with emerging player trends.
Additionally, we plan to expand into new regulated markets, ensuring that SPRIBE continues to lead the way in delivering cutting-edge iGaming experiences. Stay tuned—there’s much more to come!”
