Ladbrokes Agree to Buy Betdaq

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Postby davidfelix » Tue Jul 23, 2013 12:49 pm

Hi glavintoby,

Normally the more competition leads to better prices, many have complained about premium charges/commision rates/outages on Betfair.

If for example the Ladbrokes betting exchange offered serious competition and lets say for example Ladbrokes had an opening 1 month offer of NO Commission, NO Premium Charge, i would certainly join.

I agree with you.
I believe this will force Betfair to stay competitive, which is a good thing.
But I doubt they can do anything about Betfair's total dominance over the exchange market.
They'd have to invest many millions to attempt that and it might just not be feasible.

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Postby DAVIDADAN » Tue Jul 23, 2013 12:53 pm

Surely there is a huge conflict of interest here? Just like Betfred taking over the Tote in 2011.
They cut services at many racetracks,i,m sure their take out is bigger,they have more market influence,more account intelligence.
I was not that happy when Betfair merged with Blue Square,then now this?

Will no doubt be an interesting debate :? :?

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Postby Online Trader » Tue Jul 23, 2013 1:12 pm

I was not that happy when Betfair merged with Blue Square,then now this?
Betfair purchased the "database" of Blue Square and then promptly opened their Sports book which is now the main thrust of their business.

Exchanges on their own are very hard to make profitable, they need and this is straight from the horses mouth "the mug punter money" that sports books bring :yes:
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Postby nors » Fri Aug 09, 2013 4:35 pm

Ladbrokes announced their results this week and in the statement was the folowing
In February we completed the acquisition of the Betdaq betting exchange and are making good progress in developing it as a standalone business. We are on track to introduce a Ladbrokes exchange product to run alongside our existing fixed odds sportsbook early in 2014, creating a more comprehensive and strategically differentiated sports betting offer for customers.
I do hope they come up with a credible exchange, and credible rival to Betfair. Competition should help the punter/trader.

Looking at this like Arsenal and Tottenham, Sky and BT, The Voice and X Factor it wouldnt surprise me if we were to hear Ladbrokes main rival William Hill announce that they are actively looking into the exchange model to see if it fits our overall offering to the betting public.

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