Explore how Taylor Swift's romance with NFL star Travis Kelce boosted the football industry, causing a surge in ticket prices and stirring up unexpected interest among her legion of fans.
Discover who the most popular athletes in the world are, based on Google search data, Instagram followers, and media sentiment. From Cristiano Ronaldo and Neymar to Minjee Lee and Coco Gauff, we've analyzed the figures to reveal the sport stars that hold the spotlight.
Dive into the behind-the-scene mechanisms of how the world's biggest sports teams generate significant income from social media presence and merchandise sales. Explore Instagram and TikTok earnings as well as jersey costs all unveiled here.
Unveiling the UK's gambling habits and preferences, this extensive research report independently conducted online by Online Betting Guide (OLBG) reveals the impact of new technologies, changing consumer expectations, and the future of virtual casinos.
Whereas the English sporting landscape is rather settled, that is not the case in North America. Franchises operate instead of teams and these outfits can be wound down or relocated at a moment’s notice. No matter how much support you...
OLBG unveil the major league sports teams ruling TikTok! From the Lakers to the Eagles, explore their viral success, recent performance, and electrifying content.
Over the past few years, there has been much debate about the UK’s gambling habits, largely due to the fact the government is planning a review of the Gambling Act. Some of the measures rumoured to be forthcoming as part...
Nearly half of sports fans admit to being superstitious, with nearly 1 in 5 wearing a lucky pair of socks for big matches. For some devoted fans these rituals are an essential part of the game-day experience