A tipster competition was added to the site, followed by an online betting forum and both became very popular. This allowed Online Betting Guide to build a knowledgeable community of sports bettors who wanted to a share their expertise and help others to improve their betting. Online Betting Guide became more popularly known as OLBG, The Sports Betting Community.
Whilst the most popular UK betting sports of Football and Horse Racing have always been well provided for, OLBG has grown to cover more than 20 sports, hundreds of leagues and thousands of events. OLBG runs the largest and most advanced tipping competition in the World. Significantly OLBG has grown and retained the best tipsters of any sports betting community.
Over 500,000 online sports bettors have joined OLBG. More than 43,000 tipster competition prizes have been won, with over £650,000 of prizes shared. Many members have made great friends, whether that friendship has remained online or through meeting up at the many offline events OLBG has arranged.
The OLBG Road To Cheltenham series of sponsored horse races has allowed many members to experience fantastic days out at the races, sometimes combined with money cant buy opportunities such as meeting jockeys and trainers, choosing the best turned out or presenting a trophy. Thousands of tickets to sports events have been given away amongst other prizes.
The dates for this year's OLBG sponsored races are:
To apply for tickets please head to the forum
As the use of mobile phones grew, OLBG invested in building fantastic app products to showcase the great tips provided by our tipsters. First an iOS sports betting tips app and then an Android version for the UK, later expanding into 18 other countries. We expect the OLBG app to hit an amazing 1 million installs later this year and it still carries average star ratings of around 4.5 out of 5 across the stores.
"Let's Beat The Bookies" became a strapline which resonated with both those who seek out our great tips content and those who provide it. Sports bettors do need good bookmakers, betting exchanges and spread betting sites to bet with so with our users help we have also built some great content to help people to choose the online betting sites which are best for them. Our regular sports bettors share their knowledge and real life experiences of online betting sites by adding real user reviews and discussing them on the forum. There are now over 80 licensed bookmakers in the UK so this information is really useful. Our users are finding that many of the new betting sites offer them something different. Recent additions such as MoPlay, Mr Green and Betway have been highly rated.
Betting strategy is also a huge topic of discussion on the site with some members writing some fantastic articles and sharing them through the OLBG blogs section. We try to keep member content at the heart of all we do. As you explore the site you will see that whether it is in the strategy guides, the bookmaker reviews or the betting school lessons, our members knowledge and experiences are shared to help you to improve your knowledge and enjoyment of online betting.